Abstract: Airports are organized as ‘text types’ or genres in terms of four defining moments or stages: approach, departures, airside and arrivals. In each of these stages, we witness how ‘centre’ and ‘periphery’ are both static and dynamic, permanent and transient, and how they are also dialectically constituted through the deployment of various discourses, genres and styles, including multiple languages alongside images, interactions, bodies and artefacts. This paper examines how two regional airports (Seattle-Tacoma and Cardiff) use mono- and multi-lingual displays in staging their focal and peripheral spaces and how they ‘put themselves on the map’ by positioning themselves – and their passengers – as being simultaneously connected to the global (i.e. gateways to the world) and to the local (i.e. thresholds to ‘home’). As agents of difference and markers of distinction, airports are purveyors of both national/regional pride and global capital.
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